What even is craft beer?

For laic beer drinkers, the term craft beer might sound like a potion made in someone’s garage by self-proclaimed beer drinking aficionados. Well, they might not be as far from the truth as you think. Craft beer is beer that isn’t produced by multinational corporations, but instead, in local and independent brewing companies, called “microbreweries”. But unlike a witch’s potion, these beers are considered to be the highest in quality, richest in flavour and enjoyed by only the most experienced beer connoisseurs, who know what to order when they step into the bar.

Craft breweries are not only a good local economy booster, but also an excellent sign of a destination’s urban atmosphere. They are bringing the culture of beer drinking to a higher level and we can expect it to stand side by side to wine tasting and its traditions in a very short period of time. We believe microbreweries are in direct correlation with the congress industry, as participants are stepping away from mass-production and are looking for more intimate and authentic congress stories.

We went on a hunt to find the very best regional craft breweries and the people that are putting all their heart and soul into making their tasty hop brew unique and a cut above everyone else’s.


Hopsbrew Brewery was founded in 2013 in Russia and in 2015 the brewery moved to Slovenia. The first year in Slovenia was very successful for our brewery. We were partiсipating in 3 competitions and won all of them. Our beer IPA got title of best Craft slovenian beer. With the help of the votes of slovenian beer lovers we received the title of the best Slovenian brewery of the year (2016). In the first year the brewery produced 18 different kinds of beer.


India Pale Ale (IPA)
IPA has a typical fruity, herbal taste. It is stronger and more hopped and a lot of American hops create a symphony of tropical flavours. We brew beers that are unfiltered, unpasteurized and full of flavor – we brew such beers that we also like to drink.

A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.