Wolfgang_Marzin_Messe_Frankfurt
Foto credit: Messe Frankfurt

Messe Frankfurt in cooperation with VIS Exhibition and conferences, Dubai, will organize the Middle East Cleaning Technology Week. Held annually, the event brings together three trade fairs at the same time and place: Gulf Laundrex for the laundry and dry-cleaning sector, Clean Middle East for the cleaning-contractor segment and Gulf Carwash for the car-care business. The next edition takes place at the Dubai International Convention and Exhibition Centre from November 13-15, 2018. Almost 150 companies, many of them international market leaders, present their products and services at the three trade fairs.

Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt explains that by taking a holding in the trio of trade fairs in the act of reinforcing their commitment to the Middle East and to Texcare, their leading international trade-fair brand for textile care. Because of the rapid growth in the hotel sector and the preparations for Expo 2020, Dubai is an important market for all suppliers in the various parts of the cleaning sector.

With the new event, Messe Frankfurt now organises fourteen fairs in the Middle East, ten in Dubai and the United Arab Emirates and four in Saudi Arabia, as well as numerous conferences.

Dr. Kayyum Ali Bohra of VIS Exhibitions, Dubai stated that they anticipate a wide variety of synergistic effects from working with Messe Frankfurt, especially in terms of internationality and sector-specific expertise. As the World’s leading organiser of Trade fairs with a strong base in Dubai, collaboration with Messe Frankfurt in these niche sectors will add value and enhance the experience of the exhibitors.