MilanoCard, the first Milan tourist card, and AIM Group International, one of the most important European groups for events and congresses organisation, have signed an agreement with the goal of encouraging participants to extend their stays in Milan and enjoy the leisure and entertainment services and amenities of the city.
The agreement consists of the offer of MilanoCard when planning congresses and events in the city. Milan is considered today one of the trendiest cities in Europe not only for business but also for leisure tourism, and the MilanoCard provides ways for event participants to discover the city in all its features.
The digital card, available from smart devices via the new MilanoCard app, allows visitors to live an exclusive experience benefiting from free access to public transportation (in the urban area of Milan for 24h, 48h or 72h), a free ride with Uber and free or discounted rates for over 100 services and attractions in Milan and Lombardy including museums, monuments, theatres, shops, restaurants, events and a series of cultural locations.
“We have been collaborating with MilanoCard for years to make the stay of the delegates in Milan simpler and more pleasant,” underlines Gianluca Scavo, managing director of AIM Group International. While Edoardo Filippo Scarpellini, managing director of MilanoCard adds that they believe that “Milan expresses, especially in these years, a wide appeal. The possibility of offering clients an easy and comprehensive tool like MilanoCard, now available directly from any smart device and proposed through the large network and the professionalism of AIM Group, is the key to achieving this important objective. Moreover, MilanoCard, which encourages the use of public transportation and sharing mobility, promotes sustainable tourism.”
