The workshop, hosted by Salzburg Convention Bureau and held in Sheraton Grand Hotel Salzburg, is the 4th workshop organised for European destination marketing members who are looking to attract small conferences to their destination. The workshop has been introduced to accommodate an interest from ICCA members from mainly smaller destinations who historically have had difficulties in qualifying for the existing workshops and has been introduced as the result of a survey sent out to all Sector Destination Marketing members to evaluate the demand for such a smaller workshop.

The primary objective of the workshops is to provide a cost-effective opportunity for ICCA members to meet and do business with key decision-makers of conferences. While the secondary objective is to introduce clients to ICCA and to explain the benefits of working with ICCA members.

During the workshop, the participating clients get the opportunity to meet people from a minimum of nine or a maximum of fourteen other bureaux. They make initial contact with the sales team as well as learn the suitability (or otherwise) of the destinations in a way that would otherwise have been time consuming and would have involved a great deal of travel.

At the end of Workshop bureaux and clients are given a de-briefing session to get some valuable feedback on the Workshop and clients are also given some private time to network with one another during the Client’s Forum.

Source: Salzburg Convention Bureau