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Adria Hotel Forum traditionally gathers key hoteliers, global hotel operators, investment funds and the most relevant regional experts with goal to discuss global hotel and development trends and increase quality in hospitality industry.

The Forum will take place at the Sheraton Hotel Zagreb from 14th to 15th February 2018.

The latest trends in hotel development globally and regionally define the Forum’s programme. To assure the highest quality and discussion and to analyze the future trends, the panelists are, among others, representatives of the largest international hotel and affiliated companies such as: AccorHotels, InterContinental Group, Hyatt International, Hilton Worldwide, Marriott International, Colliers International, HVS, Valamar Riviera, ALH, Steigenberger Hotel Group, Corinthia Hotels and many more.

Global trends, of course, also affect the Western Balkans, so Croatia, Serbia, Slovenia, Bosnia and Herzegovina and Albania, in the past two years, are increasingly attracted by international investors (still largely from Eastern European countries and countries of the Middle East) as well as by institutional investors.

The first question “Are we managing growth or does it happen” to us” is certainly the most important: is the development governed or the greatest increase in made due to the geopolitical situation. And if the second “Are we competitive” is the answer, is the region aware of the advantages and risks of it.

On the subject of these two important issues, as well as many others, such as new management models, on hotel companies in the international financial market, the sixth Adria Hotel Forum will be held on February 14th and 15th, 2018 in Zagreb.