To better reflect where their clients are based, where they have been supporting and where they have been delivering events, Congrex Panama has been rebranded to Congrex Americas.
The groups operational base of operation is still in Panama and it plans to grow there but their clients and projects are all over the region. For them, it was a great opportunity to adapt their brand to reflect their services and values with a modern fresh look. Congrex Americas creates opportunities for communication, collaboration, education and growth. They are accountable, caring, efficient, imaginative & progressive.
“Having bought the company in late 2013 we are coming towards the end of our first five-year plan. Given that we managed to reach some key milestones faster than we originally thought we have taken the opportunity to look at our brand, how we portray ourselves both internally and externally, and how we align with our clients. We wanted to simplify some things that have evolved over time and ensure that our brand is understood. Given the scope of what we do and where we work with clients it is a natural progression change our name to Congrex Americas, but this isn’t just about a name. To align with what we want as a company, what we want for the staff and our clients we have updated all strategic statements and have aligned staff development programmes and company plans with these. It’s an exciting time in the region” said Javier Montilla Q, Managing Director Congrex Americas.
Javier Montilla Q
Robert W. Harrison, President of the Board of Directors Congrex Americas added “it is important to reflect what we do and how we help, beyond the obvious. Here at Congrex Americas, while we continue to provide logistical services we go beyond that and have done for some time. We create opportunities for communication, collaboration, education and growth. This is our brand promise”
“This is an exciting change for us and marks a strategic pivot in our future direction as an event organising business,” said Veronica Di Polo, Director of the Board Congrex Americas. “While our commitment to the MICE industry will not change, there is incredible potential to grow. In this age of digital interactions our new branding positions us for those opportunities.”
“In Congrex Americas, we are devoted to our clients and take service very seriously. Delivering a project is a commitment, a philosophy that it is reflected in our branding messages, our values, our vision and our mission. They are all aligned around a synergy with our clients to maximise the results and get the audience engagement and return on investment. These are not just words but strategic statements that help us make decisions. We will continue to add to our operational team this year adding new qualities and skills required by our clients moving forward.” says Cinthya Uzcategui, Operations Director Congrex Americas.