Meeting Professionals International (MPI) has published its Meetings OutlookTM, 2018 Winter Edition.
The latest installment of the quarterly report indicates planners are reporting an increased focus on personalizing the user experience through technology and data collection in a landscape of continued growth—and an increase in the perceived value of face-to-face meetings.
Key findings include the following:
- Despite slightly more people expressing pessimism about meetings and events one year after the U.S. presidential election, the overall statistical finding of respondents’ professional outlook as it relates to President Donald Trump is slightly positive due to a high percentage of “firmly optimistic” (10.2 percent) responses. Only 3.9 percent of respondents identified a “firmly pessimistic” outlook.
- 62 percent of respondents predict favorable business conditions, with a 2.1 percent growth expected over the next year.
- 7 percent of respondents cite “most safe and secure” as the most important factor in destination or venue selection.
- Attendance at live and virtual events is expected to grow by 2.2 percent and 2.6 percent, respectively—revealing growth for live events over last quarter.
Meetings Outlook is developed in partnership with MGM Resorts International and supported in partnership with the IMEX Group.
DETAILS: Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Every quarter, research firm Association Insights surveys the panel, asking a short series of quantitative questions related to the economy and a qualitative question regarding the individual’s professional outlook. Phone interviews are also conducted with randomly selected MPI members. The report provides a quarterly tracking of current business conditions and future outlooks.
VIEW THE LATEST REPORT
Meetings Outlook is a future-focused quarterly that helps you identify new trends and innovations on the horizon—allowing you to budget and plan accordingly and ensuring you have a strong foundation for building sound strategies that keep your business on the path to success.
Meetings Outlook is sponsored by MGM Resorts International and supported in partnership with IMEX Group.