Highest Customer Loyalty: Best Western at the Top

Best Western has loyal customers: This is the result of the German-wide study “Customer Loyalty”, which was carried out by Deutschland Test and ServiceValue on behalf of the magazine Focus Money. With a customer loyalty score of 72.9 Best Western is the winner in the category “hotels (middle class)” and is awarded with the seal “Highest Customer Loyalty”.

Customers are loyal to Best Western – this is the result of the study “Customer Loyalty” conducted by Deutschland Test and ServiceValue on behalf of Focus Money. Best Western is awarded with the seal “Highest Customer Loyalty” for exceedingly high customer loyalty. In the category “hotels (middle class)” the hotel group has secured first place ahead of Holiday Inn and Mercure with a customer loyalty score of 79.2 percent. “In order to ensure our success in the long term, we want our guests to return again and again. The results of the study show that our efforts are paying off. My thanks go to the hoteliers and their employees, who are in contact with the guests every day and do an excellent job. Also our customer loyalty program Best Western Rewards with around 34 million members worldwide contributes to the overall customer loyalty. It is worth being a regular Best Western guest”, says Marcus Smola, CEO of Best Western Hotels Central Europe GmbH.

Best Western Rewards – Bonus program with over 34 million members
Members of the free loyalty program who stay in Best Western Hotels collect points, which they can redeem for free nights in more than 4,000 hotels worldwide or for attractive vouchers. In addition, the more than 34 million Best Western Rewards members worldwide benefit from exclusive offers.

For example, they have access to special rates that are up to ten percent below the best flexible rate. Thanks to a digital customer card, members always carry their card with them on the smartphone. The earned points for their stays never expire. The international cooperation partners of Best Western Rewards include a total of more than 20 airlines. Other cooperation partners are the car rental companies AVIS and Sixt, Germany’s largest bonus system Payback and Avios. Guests who have already achieved elite status in another hotel bonus program can also enjoy their elite benefits at Best Western with the “Best Western Rewards Status Match”.

Results of the study