The CCH – Congress Center Hamburg has been undergoing comprehensive modernization and remodeling since January 2017. With a total available exhibition space of 12,000 square meters, another 12,000 square meters of foyer space, and 12,000 seats in up to 50 halls and rooms, we will be offering our customers nearly unlimited options for their conventions, conferences and other events from 2020 onward.
While the construction work progresses, the CCHange Campaign focuses on a digital marketing strategy to make the new CCH as vivid and tangible as possible, said Heike Mahmoud, Chief Operating Officer CCH – Congress Center Hamburg. At IMEX in Frankfurt our customers can enjoy an exciting new technology: For the first time we will present a 3D viewing application based on the Real- time engine that is used with virtual reality (VR) goggles. The resulting visual experience is comparable to a real walk through the new CCH and by far exceeds static 360 degree views.
Originally developed for computer games, the 3D or Unreal Engine allows users to determine themselves where they want to go. They can freely roam the rooms and entire buildings, walk down hallways, view their environment at any angle, and even interact with objects. Light and shadow change in a natural way depending on location and light source.
In addition, there are several other digital tools available to experience the new CCH: From an iPad app and an individual space layout configurator to our Showroom centered around the virtual CCH hologram.
You will find the CCH team at IMEX at the Hamburg stand, G100.
For more information on the new CCH and some visual impressions please visit www.the-new-cch.com.
The new CCH – unmatched flexibility:
“history designs future” – this is our motto that summarizes the new concept. Over the years, the CCH has hosted more than 15,000 events, including over 130 global conventions, welcoming approximately 17 million visitors from Germany and abroad. In 2020 history will repeat itself when the new CCH – Congress Center Hamburg will be ready to continue its unique tradition. When it first opened in Hamburg in 1973, it was the most advanced convention center in all of Europe – which means its future can rely on solid experience gained in over 40 years. The new CCH will be able to accommodate several concurrent events practically without limitations. Plus, with its generously-dimensioned entrance hall, the CCH will feature an additional, multi-purpose space perfectly suited for special events, such as product exhibits or marketing shows. Situated in the central part of the city, the CCH – Congress Center Hamburg is going to be as attractive as it has always been as a world-class convention center.
