|These first educational sessions will tackle a raft of central issues affecting the burgeoning LGBTQ+ travel and tourism market – a sector valued at $211 billion.|
The world premiere of Proud Experiences will deliver 8 high level Master Classes over the two day period and have been programmed to fit around the key networking and pre-scheduled appointments where leaders from the travel & lifestyle sectors will do business together.
Topics covered this year include: Building revenue, emerging markets and new travel products aimed at the LGBTQ+ sector; retail trends and considerations; and good practice in LGTBQ+ travel and tourism from brand leaders who have taken advantage of the growing market.
The Master Classes, which are only open to Hosted Buyers and exhibitors attending Proud Experiences, will be one hour in length and will feature industry leaders, some of whom will be flying into London especially for the event.
Half of the Master Classes this year are being put together by leading consumer media brands including: The Daily Telegraph, Out Travel Magazine, Attitude and leading travel trade title TTG.
Simon Mayle, Reed Travel Exhibitions Event Director commented, “Education is a key component of Proud Experiences! We know this sector sometimes finds it challenging to sell to, and service this community. We hope PROUD will provide the intimate networking experience to allow them to learn, develop marketing strategies and improve the way they integrate with and service this major new business opportunity”.