Fairmont Royal Palm Marrakech

The Group is now present in 100 countries

AccorHotels Group is consolidating its international presence and has reached the symbolic milestone of 100 countries. 50 years after opening the first Novotel in France, AccorHotels has established itself as the leader in Europe, Latin America, Asia-Pacific, Africa and the Middle East.

In 2017, the Group’s portfolio included almost 4,300 hotels and 600,000 rooms. The pipeline for the next five years includes 870 hotels, 79% of which are located in high-growth markets.

This record total pipeline – 25% of the existing network – will continue to grow, supported by three strategic priorities:

  • a policy of accelerating organic expansion
  • an acquisition strategy to increase the portfolio of hotels
  • a plan to expand the brand portfolio, which currently includes 25 brands
MGallery Versailles

Gaurav Bhushan

Chief Development Officer at AccorHotels

Gaurav Bhushan, Chief Development Officer at AccorHotels, said, “Our development strategy is very simple: to remain the leader in the markets where we are dominant and to accelerate growth in emerging markets. The Group’s extensive portfolio of brands and its acquisition and innovation policy therefore play a key role in our development. We signed some flagship projects in 2017, including Raffles hotels, in London and Dubai in particular. The SO/ brand is also taking off in the luxury segment, while MGallery is the fastest growing brand in this segment. The signing of the Mercure Dubai (1,115rooms), which is set to become the largest Mercure in the world, and the current renovation of ibis Barcelona are also examples of our continued fast paced growth and innovation in the midscale and economy segment.”

EUROPE

In 2017, AccorHotels further accelerated its organic growth with the signing of 145 projects representing almost 17,000 rooms (up 40%) in order to consolidate its leadership in this region. With two new iconic, market-leading brands (25 Hours and Rixos), Accorhotels is affirming its new ambitions in the Luxury, Lifestyle and Resorts segments in Europe.

What were the highlights of 2017?

  • MGallery Le Louis Versailles Chateau, France
  • Novotel London Canary Wharf, UK
  • ibis budget Amsterdam City South, Netherlands
Novotel London
SOURCEAccor Hotels
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.