As part of Milan Design Week BYTON will be showcasing the BYTON Concept for the first time in Europe in a creative experiential environment covering around 600 m2 (approx. 6,500 sq ft).
From April 17th to April 22nd, those visiting the heart of Milan will experience the sight of the premium electric car that will be in mass production in 2019. It is designed to impress in form and function both on the outside and on the inside.
BYTON is anticipating the needs of the digital generation with a range of high-tech elements that are always stylish. Visitors to the BYTON exhibit in Milan can experience at multiple points just how this looks, feels, and can be used – something that will quite literally appeal to all the senses.
The vehicle that will be showcased in an art gallery also gives an idea of how the cabin of the production model can be personalized. BYTON will show the wealth of options available using exhibits with different color and material combinations. These configurations can also be simulated in the online visualizer or in the BYTON augmented reality app on the smartphone.
