The Prague Congress Centre has been awarded the recognized Czech Business Superbrands 2018 award in March 2018, which is awarded according to predefined attributes such as brand awareness, branding, innovation or prestige. For the Prague Congress Centre this award means a reward for long-lasting and consistent efforts to develop the whole company.
The Superbrands status can gain companies with an enviable reputation, with which, for example, customers associate significant values or have a personal relationship with them. The final decision is made by independent Brand Council expert committee consists of business, communication, marketing, media and marketing research professionals.
The Superbrands award 2018 means for the Prague Congress Centre prestigious appreciation of excellent brand position on the local market and support of long-term vision to be among TOP 10 congress centers in Europe and to keep number 1 position among congress centers in the Czech Republic.