World’s largest airline and oneworld® founding member, American Airlines’ inaugural partnership with CTW China 2018 at the highest Diamond Sponsor tier saw the airline host an exclusive luncheon for 195 corporate buyers and further their brand reach through their table top showcase alongside Pacific Joint Business (PJB) partners, Japan Airlines.
While it was American’s first appearance at CTW China this year, the brand had previously invested at Corporate Travel Forum (CTF) Beijing, a one-day conference roadshow organised by TTG Events and Carlson Wagonlit Travel China that took place in November 2017, which served as a preview to CTW China 2018.
Celebrating the 12th year of their presence in the China market, their current strategy focuses on reaching out more actively to the B2B sector and growing their network. Evidently, their recent strategic partnership with China Southern, China’s biggest airline and one of the big 3 operating airlines, at a US$200 million commitment to expand connections between China and the U.S. have certainly advanced and solidified their place in China.
Corporate Travel World (CTW) China 2018 was held from 20 – 22 March in Shanghai and co-located with IT&CM China, the leading international MICE event in China. To explore how you can make the most out of the exhibition, sponsorship, and networking opportunities at CTW China, visit them at www.corporatetravelworld.com/china
