An interview with Monika Scheinost, Leiterin Marketing & Sales at Hofburg Vienna.

Hofburg Vienna
1010 Wien, Austria
T: +43 1 5873666 600
M: +43 1 5356426
Hofburg Vienna

Q: In your opinion, what makes Vienna special?  
Vienna is a liveable, a “smart” city and is one of the most popular congress destinations worldwide:

  • Headquarter of several international organizations in Vienna
  • A unique combination of historic and modern flair
  • Good infrastructure, easily accessible, safe and green

Q: Where would you take someone to ‘feel’ the vibe of Vienna and what is your best incentive idea in Vienna?
Due to the feedback of our guests during the HOFBURG New Year’s Eve Ball we would invite to “feel” the vibe of Vienna at the well known highlight on December 31st in Vienna. Enjoy a unique experience and an unforgettable turn of the year celebration in a spectacular setting with live music from waltz to jazz, show, fireworks and gala-dinner in the Hofburg state rooms.


Q: What do you see as crucial marketing elements to lure meeting planners?
HOFBURG Vienna offers a meeting point between the traditional and the contemporary. A high degree of flexibility, state-of-the-art technology and perfect service allow to add an individual touch to any event.