Photo credit: Slovenian Tourist Board

SIW, the most important business event hosted by Slovenian Tourist Board, is organised on annual basis and it provides for the best opportunity to engage in advantageous business collaboration with Slovenia. This year the SIW takes place in Kranjska Gora, famous mountain resort in the Julian Alps.

Representatives of Slovenian tourist companies and organisations, hotels, tourist agencies, wellnesses, public sector in tourism, congress centres and other stakeholders in tourism, at SIW meet with foreign attendees. This year’s SIW has a record participation of Slovenian attendees, as well as of the foreign ones who are interested in the Slovenian offer and in the upgrading of their tourist programmes to Slovenia with novelties.


The main part of the event was yesterday’s tradeshow day where the Slovenian representatives had business meetings with foreign participants: representatives of travel organisers, tourist and specialised agencies. There were more than 3500 business meetings scheduled what made for a record number at the SIW. This fact points towards a huge popularity of the SIW-a, which has become known as an exceptional and unique opportunity for marketing Slovenian tourist offer, strengthening of partnerships and promotion of new connections.

Photo credit: Slovenian Tourist Board / Matevž Lenarčič

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The event includes a pre and post study tours where attendees get the opportuntiy to personally discover Slovenia which connects the Pannonian plains, the Alps, the Karst and the Mediterranean region. The tours take foreign participants to the Icons of Slovenian Tourism: Karst, sea, Alps, discovering along with landscape diversity, the capital of Slovenia, major natural and cultural sights, and destinations for relaxation and active holidays. The foreign attendees can also experience the green, active and healthy boutique 5* offers.