This year, the Prague Convention Bureau celebrates the 10th anniversary of its existence, launching its new web presence on the occasion. The new web is intended primarily as a source of information for international and local event organizers, companies or associations planning to hold an event in Prague.
A key part of the new web is a search tool that allows website visitors to filter and search for meetings industry service suppliers according to their various preferences. The service finder offers not only an opportunity to find a suitable event venue and organizer, but it also allows clients to search for accompanying services such as accommodation, catering, transport and many others. An advantage of this tool is also the option to set the search parameters for preferential viewing of the profiles of suppliers who meet the criteria of high quality of their services determined by the Prague Convention Bureau as an umbrella organisation to its member entities.
Event organizers always face a number of very similar issues at the beginning of planning: finding a suitable venue with sufficient capacity for their event in an easily accessible destination or location with efficient transport options, and also procuring reliable service providers. There are more than four thousand conferences, congresses or other corporate meetings held annually in Prague. The primary requirement for a new web to be created was that the event organizers would find the answers to these questions in one place and in a comprehensible form, said Roman Muška, Managing Director of the Prague Convention Bureau. He also added that for the Czech metropolis, which is currently the world’s eighth most sought-for meetings destination, the web presentation is one of the key marketing and sales tools. From the new web, the visitors can download various promotional materials and forms to apply, for example, for the so-called congress transportation passes, use the destination presentation or video, or send the inquiry.
The Prague Convention Bureau’s new web project started with a careful preparation of an initial study carried out to acquire all the key information for the appropriate web design at the early beginning of the project. Daniel Musil, AITOM Digital Account Director, adds that In the initial study, they defined exactly how the Prague Convention Bureau operates, how the congress industry works and who exactly are the site visitors, including their needs, wishes or potential concerns. They also analyzed websites of the competition – the convention bureaus of other European cities, and we conducted a keyword analysis to identify marketing potential across various countries. As for the technical aspects, it was important to precisely define and describe the operation of the search tool, the so-called Venue Finder, and the linking of the individual subject’s details with the Prague Convention Bureau CRM system. They included it all in the structure design, wireframes, and technical specifications. Thanks to this step, they had everything clearly defined in advance, and we knew why specific pages were important and what would be their content. The web development itself (graphic design, content creation, coding, programming, and testing) thus took place without major complications, as proven by the timetable and budget of the project met.