Photo credit: personal archive
Miha Kovačič has over 20 years of working experience in the travel industry. Tourism is part of the family being already the fourth generation working in tourism. Started with Kompas, the Destination Management Company and Professional Conference Organiser, later joined Grand Hotel Union, largest convention hotel in Ljubljana. For the last 12 years Miha holds position of CEO of the Slovenian Convention Bureau.


Q: How do you at Slovenian Congress Bureau implement creativity in promoting Slovenia as a MICE destination?
If you want to successfully promote new and emerging country on the developed international meetings market you have to be innovative and creative. Under creativity, I understand doing things differently than others and using substances that are authentic. In addition, the role of persons involved plays important if not crucial role.
Q: What was the most prominent event organized in Ljubljana in terms of creativity?
Having organized events in Ljubljana for more than two decades it is difficult to pick just one. The meetings industry is rather conservative and does not embrace creativity so quickly. I would like to mention here Conventa Crossover that was organized for the first time two years ago. It was one of the most creative events organized in Ljubljana.
Q: Does Ljubljana have a lot of venues for organizing creative events? Which are they?
I am confident that Ljubljana has several venues that are suitable for the organization of creative events. Ljubljana has two congress centers, several congress hotels, and special venues but also open spaces such as Congress Square or Tivoli Park and many more. A creative event can be organized in a conservative environment such as an abundant factory. We have one in Ljubljana that is quite popular.
Q: Tell us something that might surprise the meeting planners about your city.
Ljubljana is a capital European city and it has retained the feeling of a compact city. Meeting planners that come to Ljubljana are surprised by the easy access within the city, great buzz, good energy, friendly and hospitable people. Ljubljana is a safe and relaxed city with great architecture. Not to forget to mention bars and restaurants.
Q: What trends do you think we will see in meetings and events in Ljubljana in the next 12 months?
Being in the meetings industry for more than 20 years I believe trends are more long-term than one year. Ljubljana will further develop as a meetings and events destination in terms of visibility, image, and quality of the product. We firmly believe it will also increase the number of meetings and events. 
Q: What is your personal favorite special venue in Ljubljana?
This is a difficult question to answer as it depends what is the purpose of the visit of the special venue. I will have to list some of them. Ljubljana castle is not just a special venue. It has several special venues within the castle. Already the access to the castle is special. City Museum is fantastic for smaller events where you can incorporate the visit of the museum and learn about our history. National Gallery recently beautifully renovated is very prestigious and can host most demanding events.