ICCA_Dubai

Exciting social programme will take delegates from the world’s tallest building to the rolling dunes of the Arabian desert.

Dubai Business Events, the city’s official convention bureau, and its partners on the Local Host Committee recently unveiled an exciting line-up of social activities accompanying the 57th International Congress and Convention Association (ICCA) Congress, which will be held in the Dubai from 11 – 14 November 2018 under the patronage of His Highness Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai. This year marks the first time an ICCA Congress will take place in the Middle East region.

Sunday, 11 November, will see a Welcome Reception at the Armani Pavilion, with al fresco dining and entertainment right next to the mesmerising Burj Khalifa, the world’s tallest building at 830 metres and an iconic location in Dubai. Delegates can expect an enchanting and entertaining introduction to the city at one of the most exclusive venues in Dubai, with spectacular views of Dubai Fountain, making for a truly memorable occasion.

The annual CAT Night, sponsored by CAT Media, returns on Monday, 12 November, with award-winning food and beverage options at the Jumeirah Beach Hotel which is situated on the coast of the Arabian Gulf, adjacent to the instantly recognisable Burj Al Arab.

On the night of Tuesday, 13 November, delegates will travel to the Al Lisaili Desert Camp for the ultimate Arabian experience, where the Farewell Dinner will be hosted. Al Lisaili is custom-built to resemble a traditional Arabian fort, complete with traditional Arabic entertainment, music and cuisine. Registered delegates will be able to enjoy sunset camel rides, local henna tattoos and other traditional Bedouin activities. Bringing back a well-loved ICCA Congress activity for another year, the 2018 Dress to Impress Awards – sponsored by HQ, the Association Magazine and Meeting Media Group – will see delegates compete for the best costume under the theme of ‘Arabian Nights’.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “The 57th ICCA Congress comes at an opportune time, and is set to highlight some of the many factors driving interest in the business events sector here in Dubai. The ICCA Congress is one of the most essential calendar events for the global business events community, and preparations for welcoming industry professionals to the Congress later this year are well underway. As a first-time host to the Congress, Dubai has a lot to offer delegates, and we have developed a strong social programme to accompany the event that incorporates some of our most iconic landmarks and experiences.”

The 57th ICCA Congress in Dubai is set to be a crucial platform that will offer a combination of education, knowledge-sharing, and business exchange opportunities, proving to be a must-attend networking event for meetings industry professionals.

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