Klara_Honzikova

About Klara

Klara Honzikova has taken care of events since she was a child. She has coordinated everything from birthday celebrations, to the Harry Potter film and book premieres, to conferences across the entire world. While others shake their head at the challenges she faces, she lives for them. For six years now, Klara has organised events for Socialbakers, of which the most well-known is Engage Prague. In her spare time, she manages to work on other projects – including the large-scale tennis event Laver Cup, where she’s been in charge of the opening night both in Prague last year and in Chicago this coming September.

Q: What do you love about your job the most?

Connecting people would be the first thing I love about my job. At our Socialbakers Engage events we’re bringing together people from all over the world and it’s great to see them creating many friendships and even business partnerships. 

The second thing would be the creativity that I am able to put into the events I organise. I consider myself very lucky having pretty much an open space when it comes to the creative part of our conferences. 

Lastly the traveling part – I love to travel, so I am very grateful to have a job and work on projects that allow me to travel regularly all over the world.

Q: In your opinion, what is event technology’s best advantage?

Meeting people one on one in a different environment. In the era of emails, banners, sales calls, there’s no better way to connect with someone. Events to me are the strongest marketing tool. They do not reach hundreds of thousands people, but you have a unique chance to give your guests an experience they won’t forget and will remember you by.

Q: Live marketing is a stage. The screenplay for impressing the audience is…?

…unexpected experience. 

Q: How have the best live marketing events you have attended so far made you feel

To be honest I haven’t been to many marketing events so far. Just haven’t had the chance, but would love to attend big events like Dreamforce or SXSW to get inspired.

PERSONAL – BACKGROUND

Looking at your bucket list, what is the one thing that you really wish to cross off by the end of 2018?

Travel to few more places that I haven’t been to yet.

If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

For inspiration I would choose Vaclav Havel, the former Czech president, and Michelle Obama. For good laughs the singer Adele, whom I absolutely adore.

CROSSOVER CONFERENCE

Q: What are you preparing for the workshop that you will lead at the Conventa Crossover?

Coming from a B2B business with a strong focus on selling a product I would like to share my experience with creating events that are a bit different than your usual B2B conferences. I would also like to talk about how different formats work in different regions and how there are many goals you could achieve, including creating great ROI.

Q: What are you expecting from the workshop to give to its participants?

I would love for them to learn how important it is to manage expectations, work with several stakeholders and not be afraid of thinking out of the box and doing things differently.

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