Presenters of the session:
- Grant Snider, Past Chair MMBC & President & CEO, Meeting Escrow
- Heidi Welker, Chair MMBC & SVP Business Development & Industry Partnerships, Freeman Audio Visual Canada
- Chantal Sturk-Nadeau– Executive Director, Business Events Canada
Learning outcomes:
- A clear understanding of Meetings Mean Business and its holistic global potential
- A case study by Meetings Mean Business Canada on how they customized MMB to align with Canadian values, traditions, and business practices
- What success looks like when aligned with Meetings Mean Business advocacy, data, funding and education efforts
Speaking about the session, Heidi Welker, said, she thinks success for business events is the same regardless of the country you live in. By example, in Canada, success means they have the resources and assets in place to effectively inform public policy and mobilize Business Events industry participants. Success means that certain policy decisions never get made because they would be harmful to our industry. Success means that when an economic crisis or some other unforeseen incident occurs, everyone is able to respond with a unified, consistent message. Success means we become the go-to resource for educational institutions training future leaders, for policymakers looking to knowledgeably talk about our industry, for elected officials to better understand the importance of the Business Events industry to Canada. Success means that we become a unified source of curated data regarding the Business Events industry in Canada. And finally, success means remaining to blaser-focuseded on the importance of Business Events, face-to-face meetings that have tremendous economic, social and community-building benefits for Canada, she added.
About Meetings Mean Business Canada
Meetings Mean Business Canada advocates on behalf of the Canadian Business Events Industry which contributes over $27 billion CAD in GDP annually and sustains over 341,000 full-time jobs. The MMB Canada board is actively reaching out to key industry stakeholders across all sectors of the Canadian Business Events Industry to transform the coalition into a proactive, well-funded advocacy movement with strong connections to federal, provincial and municipal governments.
