For many years, Sweden has presented Knowledge Talks in their stand in addition to the Hosted Buyer country presentations.
To live as they learn the Swedes will now treat Hosted buyers attending country presentations at the Swedish stand with a speech by a former curator at the Nobel museum who says, “Ideas are easy. Execution is everything. It takes a team to win.”
Hosted buyers will get to know Sweden and Swedes in a playful but professional way and gain ideas of innovation and creativity.

Sweden has a long tradition of innovation going back to the 19th century and has always rated science and technology high. It is, therefore, no coincidence that Sweden is the home of the Nobel Prize, annually awarding some of the brightest minds in the world.
The Nobel Prize is a testament to Sweden’s long-standing commitment to excellence in research.