Experts from the USA and Serbia were invited speakers at “Trends and cooperation in the meetings industry”, organized by Lviv Convention Bureau.
During the seminar the CEO of Little Rock Convention & Visitors Bureau (USA) Gretchen Hall presented successful stories of the Convention Bureau in the USA, described how their team measures economic impact of tourism on the city and described Ambassadors’ program, which functions in Little Rock.
Together with American marketing specialist Christine Graf Gretchen analyzed strengths and weaknesses of meetings industry in Lviv and gave recommendations about characteristics we should highlight during city presentation.
