Düsseldorf was the backdrop for M.I.C.E.-in-the-bag’s latest pop-up event, the fifth one in two years. As with the previous ones held in London, Stockholm, Florence and Budapest, it used the unique recipe of MICE-in-the-bag: a one-stop meeting environment for delivery-ready suppliers and budget-ready buyers of MICE. The formula is to match pre-selected suppliers and buyers, providing savings in prospecting costs to suppliers, enabling them to offer buyers more attractively priced packages.
The venue was impressive: Châteauform, a historical dwelling in the heart of the city of Düsseldorf, between the old town and the business district, completely redesigned and offering space for 18 meeting rooms for 2 to 90 people on five floors. The rooms are equipped with high-tech equipment and can be flexibly adapted to the needs of the participants. Modernity and design combine harmoniously with the historic ambiance. For breaks and convivial get-togethers, numerous salons and dining rooms are available. In addition, an event area for up to 150 people offers a unique setting for company parties, receptions or cocktail parties with views over the rooftops of Düsseldorf.
In the morning, Stefan Lohmann, international talent buyer and booking agent, head of Live Entertainment, working for companies such as Telekom, Ferrari, Volkswagen, BMW, Canon, Vodafone, ZDF, Mercedes-Benz, Hapag Lloyd and Siemens, gave some hints on high-tech spectacular events, and Lenn Kudrjawizki, actor, musician and producer, led a discussion on environmental sustainability, giving some suggestions based on his personal corporate experience. The further discussion made it clear that as an industry we can take action on future water, waste and energy initiatives. Sustainability initiatives can provide a point of difference for all events and become part of a rewarding experience both for business travelers and their guests. The Brisbane Convention and Exhibition Centre (BCEC), for instance, achieved EarthCheck Gold Certification in 2017, recognizing seven consecutive years compliance of the highest environmental standards in the key areas of energy consumption, greenhouse gas emissions, water savings and waste sent to landfill.
The attendees were housed at pleasant four-star Hotel NH Düsseldorf City, providing the welcome dinner on the evening before the event.