Sheraton Grand Danang Resort, a stylish, 5-star beachside resort on the stunning white sands of Non Nuoc beach, announced today its predictions for MICE trends in the coming year. An expansive luxury retreat in a verdant tropical setting alongside the white sands and tranquil blue waters of the East Vietnam Sea, Sheraton Grand Danang Resort is the ideal destination resort for conferences, special events and weddings.

“We offer an alluring destination with wide appeal to travelers and groups of all backgrounds, which has given us special insight into the types of requests we expect to see in the coming year,” said General Manager Frank Bochmann. “Whether booking a wedding, a large conference or a business retreat, and no matter the industry or background, we find that our guests are looking for more personalized experiences, authentic interactions with the local culture, and distinctive or unique venues.”

Perfectly situated on a pristine stretch of Non Nuoc beach, Sheraton Grand Danang Resort is an expansive luxury retreat offering 258 luxury guest rooms and suites along with a selection of six signature restaurants and bars featuring a variety of local and international cuisines. Just 20 minutes from the airport, Sheraton Grand Danang Resort provides direct access to Danang’s most prestigious beaches, tourist and cultural attractions and close proximity to UNESCO Heritage landmarks such as Hoi An Old Town and Hue Ancient Capital.

Over the past year, Sheraton Grand Danang Resort has hosted dozens of events for a variety of groups, including corporate and government groups representing technology, pharmaceutical and beauty/cosmetic industries. While the guest composition changes with each event, one consistent theme is personalization. This can mean hosting smaller breakout groups for coffee breaks and cocktails or creating intimate experiences like cooking classes. Another trend is a demand for more interactive experiences with the destination. For instance, guests are starting to request more activities to give back to the community. The resort has also scheduled more outdoor activities on the beach or the Party Deck, where guests can enjoy the scenery and sunsets.

When it comes to food and beverage trends, personalization and diversity continue to be growing trends. This could mean rotating dining venues during the course of a multiple-day event in order to give guests a change of scenery and culinary experiences. Or themed coffee breaks for a delightful intermission at a business conference. Finally, guests are more aware of their health and how food impacts their wellbeing. Sheraton Grand Danang Resort is easily able to accommodate the growing requests based on dietary needs and allergies and expects this trend to grow in 2019.

Finally, Sheraton Grand Danang Resort predicts more requests for unique venue location options. Outdoor venues like the lawn overlooking the infinity pool or the lovely Non Nuoc beach are becoming more and more popular. For groups looking for the ultimate in luxury, the resort’s pillar-less ballroom is the largest in the area and was recently the venue for the 2017 APEC Economic Leaders Gala Dinner, a prestigious annual event with 600 guests and 21 economic leaders.