Edinburgh’s Disgrace: City’s global promotion in jeopardy as Europe’s top destination marketeers descend on the Capital
Leaders from one of Europe’s most prestigious gatherings of Destination Marketing Management Organisations (DMMOs) have voiced their disbelief at the ‘short-sighted’ and ‘embarrassing’ consequences for Edinburgh, if proposed council budget cuts go ahead next week, which would likely see the end of Marketing Edinburgh.
More than 200 leading international experts and event owners from over 80 European cities have descended on the Capital today (Wednesday 13th February), for the European Cities Marketing (ECM) Spring Meeting 2019. While host Edinburgh faces the infamy of potentially becoming the only city in the developed world without a DMMO.
The event comes at a tumultuous time for Marketing Edinburgh, whose efforts won the bid to bring the high-profile event to the Capital back in June 2018. More than £560,000 of Marketing Edinburgh’s 2019/20 budget hangs in the balance as councillors prepare to vote on the proposed cuts on 21 February 2019.
An international leading association for tourism organisations, ECM aims to improve the competitiveness and performance of leading European cities. Senior destination leaders from across the continent have gathered in the city to foster critical thinking and debate on topical tourism issues relevant to Edinburgh, such as destination management and future travel trends.
Edinburgh was announced as the host of the coveted conference in June last year, following the successful bid proposal by Marketing Edinburgh which showcased its World Heritage and Festival City status. ECM recognised Edinburgh’s dedication to make cultural, sporting and business events a principal tactic in the city’s efforts to connect and communicate with the world. Supported by Festivals Edinburgh, the programme on ‘Eventful Cities! Featuring Festival of Failures’ will address both the successes and failures of some urban events’ organisation.
The European Cities Marketing Spring Meeting 2019 starts today at The Sheraton Grand Hotel & Spa, Edinburgh and runs until Friday 15 February 2019.