Granada, Spain - Sierra Nevada


A current comparison of the closest competitors on the 2019 ICCA, Numbeo and ACI scales following the Kongres travelogue methodology – MTLG’s.

The number of 4* and 5* category hotel rooms4,200525
The number of 4* and 5* category hotels409
Destination population237,54095,589
The largest hall in the city (in m2)4,000 m2404 m2
ICCA Index - worldwide
ranking - number of meetings:
206 / 2.45NA / 1.02
Numbeo Quality of Life Index:187,66 / 3.76176,63 / 3.55
Numbeo Safety Index:72,81 / 3.9677.22 / 4.26
ACI Airport Connectivity
279 / 2.461.023 / 3.08

+ This might come across as something of an exaggeration, but such a rich combination of natural and historical experiences and contrasts are difficult to find in the otherwise attraction-loaded Spain. Granada is nestled between the largest Spanish ski resort of Sierra Nevada and the nearby Costa del Tropico. This creates an unprecedented combination of experiences that attracts both incentive organisers as well as organisers of professional associations.

The generator of its development is their Congress center, complemented by about 4,000 hotel rooms in the vicinity. A whole chain of suppliers is available – from PCOs, DMCs and event agencies.

In our view, the number of events would increase with better airline accessibility – the city has great potential in the fields of science and new technologies that are not yet able to be fully exploited.

+ Maribor is one of the most promising meetings destinations in Slovenia. The city is historically, ethnically and culturally extremely interesting. It gives an impression of familiarity and warmth. Unfortunately the city lacks an attractive story that would also attract foreign event organisers. The main reason is the inexistence of a convention bureau. Maribor has everything that is necessary for development. On the other hand people are not fully aware of the potential the meetings industry could have.

Maribor is an excellent meetings destination whose biggest problem are its meetings identity and visibility and the absence of co-operation between the suppliers. In Maribor you will not be able to find a specialised DMC agency with local knowledge.

Natural and cultural factors:4.76
General and transport infrastructure:4.35
Tourist infrastructure:4.81
Meeting infrastructure:4.67
Subjective grade:4.65
Marketing Buzz:4.37
ICCA index:2.45
Numbeo quality of life Index:3.76
Numbeo Safety Index:3.96
ACI Airport Connectivity Index2.46
Natural and cultural factors:4.66
General and transport infrastructure:4.58
Tourist infrastructure:4.59
Meeting infrastructure:4.33
Subjective grade:4.64
Marketing Buzz:4.14
ICCA index:1.02
Numbeo quality of life Index:3.55
Numbeo Safety Index:4.26
ACI Airport Connectivity Index3.08

And the winner is…

GRANADA: 4,02/5