The Mobile World Congress took place from 25 – 28 February 2019 under the motto “Intelligent Connectivity” and dealt with all topics of digital transformation: Connectivity, AI, Industry 2.0, Immersive Content, Disruptive Innovation, Digital Wellness, Digital Trust and The Future.
VOK DAMS was responsible for the creation, planning and implementation of the booth concept for BMW AG and also managed the operational areas on site. VOK DAMS has already designed and implemented BMW’s appearance at this year’s CES in Las Vegas.
The key point of the concept was to bring the guests as close as possible to digital topics and to provide them with a lasting experience.
The visitors had the opportunity to experience the latest innovations of exhibited vehicles and virtual journeys with virtual reality glasses. There were also live presentations on micromobility, AI, digital cards and enterprise security.
The booth design and lighting concept created a visual world in a natural environment that was unique throughout the Mobile World Congress. It also invited the visitors to linger.