“I am glad for being able to welcome the new director of CzechTourism, who comes up with clear visions regarding the marketing of Czech Republic and the agency’s strategic activities. Tourism in our country is on the rise. We should not only should maintain the trend, but also continue to develop and improve the cooperation with our partners so that foreign tourists will visit our country repeatedly and stay longer, and so that the domestic visitors continue to discover attractive places in the regions,” said Klára Dostálová, Minister for Regional Development.
The main goals of the new director include building the Czech Republic brand internationally, supporting small and medium-sized tourism entrepreneurs, and supporting the local destination management.
“I want to set up the CzechTourism agency along the lines of modern tourism support agencies so that it is competitive with the major industry leaders in an international comparison. My goal is that the CzechTourism becomes an agency comparable with AustriaWerbung, excelling at selling the Czech brand abroad within five years,” said the new agency director Jan Herget.