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Photo credit: Fabrizio Magoni / Ovation Global DMC

For the first time, two of the most recognised brands in their fields started a collaboration to answer the current food experience revolution. Ovation Global DMC, one of the biggest and most awarded destination management companies in the world, and The Michelin Guide, the most respectful and powerful gastronomy guide in the world, want to offer the next level of top-notch gastronomy experience to meet and exceed expectations of the event industry.

Ovation decided for the move, for they believe that the gastronomy aspect needs to be in events entirely integrated to bring a perfect relationship between the destination, local food experiences, and culture. To create unique culinary experiences and endless possibilities for its clients, Ovation Global DMC and Michelin Guide will work hand in hand. “A collaboration of perfection,” as they call it at Ovation, is when star chefs are flown to events by the Michelin Guide, and the Michelin experience team connects with the Ovation Global DMC team all over the world.

Rutger Hoorn, VP of Global Sales of Ovation Global DMC, says: “One of the key drivers and emotional triggers during events is the food experience,” and adds, “This collaborative opportunity offers planners a chance to integrate the Michelin gastronomic experience during their important events”. This way, the events will meet the highest experience factors in gastronomy and will bring something fresh into the demanding culinary market in the industry of events.