COMPLETE RE-BRANDING INVITES TO EXPERIENCES
New corporate graphic image of the tourist brand of the Maribor – Pohorje Tourist Board invites visitors to discover the experiences. In late 2018, Maribor – Pohorje Tourist Board announced and presented its new integrated graphic image. The new graphic image hides in the letter O of the name Maribor a magnifying glass that encourages discovering and experiencing the city (Discover & Enjoy). “Our goal is to challenge the guests to extend their stay and to explore and discover the city,” explains Doris Urbančič Windisch, director of the Maribor – Pohorje Tourist Board. After the adopted brand strategy, work is still under way for tourism workers; new brand will be followed by stories from the culinary, sports, cultural, urban and meetings colours of the Styrian capital.
The Maribor Regional Museum, a general museum of movable cultural heritage, is set in the rooms and halls of the Maribor Castle characterised by an extraordinary ambience full of grandeur. Maribor Castle boasting a noble past, today consists of the administrative court of the sovereign prince, built between the 1478 and 1481, and the North-eastern corner of the city’s defence system (the castle’s bastion and the lodge). The premises can be rented what means that your guests can meet in the same rooms as famous historic personalities did. As it is located in the city centre, this beautiful building is easily accessible, while its historic character ensures event organisers with a unique setting for special events, particularly fitting if requiring a unique atmosphere.