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Opatija will in its Centar Gervais host a two-day conference, Internet Adria, the first Croatian digital marketing and technology conference, entirely dedicated to the tourism sector. The conference is intended for hoteliers, tourist agencies, destinations, and family accommodations who want to harness the benefits of digital marketing and newest technologies.

The two-day conference will host top 30 experts from Croatia and abroad who will through 40 diverse lectures present examples of digital marketing and its work in practice. They will talk about social networks, blogs and bloggers and how they can help with promotion, Google Analytics, internet fraud, booking portals, online communication, and everything else that today makes the marketing basis of tourism.

The goal is to present in one place the new technologies and the direction in which the trends are moving to so that it would be easier for the tourist sector to decide which tools to use for more effective promotion and customer communication. The conference is conceived as an interactive event for expected 250 participants from the leading companies, owners of small hotels and villas, tourist board and tourist agencies, as well as from providers of family accommodation. Along with the conference, there will be also an exhibition section featuring leading suppliers of technology and equipment.

Internet Adria is organised by Info Lab Media which also organises trade shows HoReCa Adria and Relax Adria, and publishes the Turizam info magazine.

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