Initial matches are arranged between buyers and suppliers, according to their needs, and meetings take place throughout the event in a relaxed environment. Keynote speaker of the evening was Justin Roux of Shift Actions, communications advisor to M.I.C.E. in the bag and a business strategy and engagement specialist. Justin presented insights into making service-experience a successful business and then coordinated a discussion about tensions in the MICE supply chain between buyers and suppliers. While Brexit and volatility in exchange rates were an obvious concern, an exit poll of the audience revealed a shortfall in understanding and an expectation of digital disruption in the industry.
