2019 sees the launch of Jetta by Volkswagen. A brand new brand with an outgoing personality and exciting products for the new generation of Chinese car owners.
VOK DAMS was contracted to develop the brand communication and visual content design to introduce the new brand to an eager Chinese audience at the Shanghai Auto Show 2019.
An interactive brand installation
A fast paced press conference fitting a “millennial” brand, supported by cutting egde graphic design. Next to that, VOK DAMS produced an interactive brand installation, highlighting the proud past of the iconic Jetta in China. Gesture navigation gave access to brand films showing the intergenerational impact of the Jetta and a VR activation showed the Volkswagen DNA so prominently alive in Jetta.
And finally, VOK DAMS planned and executed a public day show. Attracting and delighting the auto show visitors with urban street performances. Impressive, joyful and loud; tailor-made to the Jetta target group.
The China automotive landscape is highly dynamic and ever growing and VOK DAMS is proud to be part of it with its two offices in both Beijing and Shanghai since 2004.