Munich, New York, San Francisco and Beijing. Four cities where the BMW Group presented its vision of future mobility. In cooperation with Lufthansa Cargo, BMW embarked on a unique Global trip; the Vision iNeXT World Flight.
In a purposely designed and tailor-made closed-room concept, 100 selected media representatives experienced the theatrical staging of BMW’s trailblazing vision vehicle, the Vision iNEXT at each stop.
For concept development and implementation, the BMW Group called upon the many years of expertise of VOK DAMS worldwide.
This groundbreaking project has now been recognized by the jury of the renowned Ex Awards who gave it the top score in the Best B-to-B Event category at the 17th annual Experiential Marketing Summit Ex Awards gala in Las Vegas.
The Ex Awards are produced by eventmarketer magazine and the world’s largest annual award for live-marketing professionals. It’s the only competition with a jury only consisting of client-side senior managers.