We Asked Industry Experts for their thoughts on Destination Marketing And Bidding

We wanted to know what really makes a successful destination marketing campaign, how they go about preparing a successful bid and who should be involved in the preparation of a successful bid. We talked to Aleksey Kalachev, CEO of the first Convention Bureau of Russia, Igor Kovačević, CEO of the Serbian Convention Bureau, Matthias Schultze, the managing director of the German Convention Bureau, Miha Kovačič, CEO of the Slovenian Convention Bureau and Sigurdur Valur Sigurdsson, the Director of Marketing for Meet in Reykjavík.

Aleksey Kalachev, Russia Convention Bureau

"A good convention bureau should play the role of a mediator"


Igor Kovačević, Serbia Convention Bureau

"A Convention Bureau should focus on international and local recognition"

Igor Kovačević

Matthias Schultze, German Convention Bureau

"We live in a customer-centric world"


Miha Kovačič, Slovenia Convention Bureau

"Destination marketing is much more than just large and fancy advertisement"

Sigurdur Valur Sigurdsson, Reykjavik Convention Bureau

"The story of the destination must be original and exciting"

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