Photo credits: www.pcma.org

THE MEDITERRANEAN BREVIARY

COMPARISON WITH THE REGION

Spain’s second-largest city has become an annual stop on the congress pilgrimage to IBTM World. Its extroversion and trendy city architecture and design, in combination with a healthy dose of Mediterranean casualness, are all worthy of serious praise and admiration. Barcelona is a city that comes alive in the evening when it becomes a paradise for lovers of cuisine, cool taverns, and cultural icons. Barcelona’s list-topping luxury and designer hotels and a nearly perfect congress infrastructure have positioned the city at the very peak of Europe’s congress industry. Although it is battling it’s current “OMG, there is so many tourists!” syndrome, we believe it will soon evolve into a city where the congress industry becomes part of the positive transformation of an otherwise overcrowded destination.

Barcelona

MTLG INDEX / 2019 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 25,966
  • The number of 4* and 5* category hotels: 215
  • Banquet hall maximum capacity: 8,096
  • The largest hall in the city (in m2): 43,000 m2
  • Destination population: 1,620,343
  • Maximum hall capacity in theatre style: 14,288

DESTINATION INDICATORS 2019

ICCA Index – worldwide ranking – numbers of meetings4 / 4.98
ACI Airport Connectivity Index11,221 / 5.00
Numbeo Quality of Life Index145,05 / 2.93
Numbeo Safety Index58,97 / 3.24

MTLG CATEGORY

XL  MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

BARCELONA INDIVIDUAL GRADES 2019
Natural and cultural factors:4.88
General and transport infrastructure:4.86
Tourist infrastructure:5.00
Meeting infrastructure:4.99
Subjective grade:4.80
Marketing Buzz:4.91
ICCA index:4.98
Numbeo quality of life Index:2.93
Numbeo Safety Index:3.24
ACI Airport Connectivity Index5.00
DESTINATION MARK:4.56

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SOURCEKONGRES MAGAZINE
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.