HIDDEN CHARM
COMPARISON WITH THE REGION
Sofia is a typical transition convention destination, which needs some more quality of services and a connection of the meetings industry with creative industries. As a destination to discover Bulgaria Sofia has a lot to offer, yet it will have to internationalize its meetings industry and strengthen marketing. The biggest opportunity is in the added value of the destination unknown to the rest of congress Europe. Sofia needs to get rid of the image of a cheap congress destination of a lesser quality and become an internationally recognized congress brand. Sofia is a congress sleeping beauty caught between east and west.
MTLG INDEX / 2019 EDITION
DESTINATION CAPACITY
The number of 4* and 5* category hotel rooms: 5,500
The number of 4* and 5* category hotels: 100
Banquet hall maximum capacity: 1,500
The largest hall in the city (in m2): 9,000 m2
Destination population: 1,260,120
Maximum hall capacity in theatre style: 3,380
MTLG CATEGORY
XL – MEETING DESTINATION
Destinations that can host more than 2000 attendees.
OVERALL PERFORMANCE
| SOFIA INDIVIDUAL GRADES 2019 | |
|---|---|
| Natural and cultural factors: | 4.35 |
| General and transport infrastructure: | 4.55 |
| Tourist infrastructure: | 4.78 |
| Meeting infrastructure: | 4.56 |
| Subjective grade: | 4.64 |
| Marketing Buzz: | 3.49 |
| ICCA index: | 3.90 |
| Numbeo quality of life Index: | 2.60 |
| Numbeo Safety Index: | 3.52 |
| ACI Airport Connectivity Index | 3.72 |
| DESTINATION MARK: | 3.97 |
