Event planning is all about learning from mistakes and testing new ideas
We are often faced with a challenge when it comes to realising big ideas and limiting creative freedom in order to make the event feasible. Often, this means trial and error, constantly testing out new approaches. As Stefan Kozak, the Founder of Creative Pro and a speaker at this year’s Crossover once said: “We can only learn from our mistakes and organisers who encourage that mentality are the most successful”.
Stefan will be joined by Claudia Kohler from the German event agency VOK DAMS. Their client base is made up of the most demanding international corporations and their careers are one of the greatest practice cases.
They will share their tips and tricks when it comes to challenging event productions, turning Cankarjev Dom into a true space of inspiration, positive energy and creativity.
Stefan Kozak is the Founder of the largest event agency in central Europe, Creative Pro. He is also a member of the world-renowned 27Names agency. He has been successfully transitioning his experience from the theatre and arts into the event scene, where he covers all of the key markets and clients.
Claudia Kohler is the Vice President of VOK DAMS, a global agency specialised in automotive events of the highest production across all continents. She started her career as a PCO and now coordinates a team of over 250 colleagues across the world. She brings an insight into one of the leading international event corporations.
Event Principle: Excellently prepared speakers
Every event planner has to make sure that his or her speakers are well informed and prepared. Only then can they achieve maximum interaction and engagement with the participants. At Crossover, most of the attention is put on choosing the right speakers, ones that can help shape the story of the event.