Just like the joy of creating sounds and music, meetings are also one of the most universal human needs. If music is a universal language, meetings have stood beside it since prehistory.
The universal language of events is powerful. It is able to create emotion and mood, connected into an inseparable whole. That is when an event becomes connective, fulfilling its mission as a platform for meeting new people. Crossover wants to be open-minded, funny and full of optimism and warmth. Crossover is simple, full of heart and attractive.
Believing in the power of interpersonal relations is something two amazing experts who are joining us at Crossover share. We are proud to be hosting Ivo Franschitz, who will teach us how to revive good stories, the essence of modern live marketing. The legendary Henrik Von Arnold will also be joining us, bringing numerous good practice cases and emphasising that events should be organised with love and heart. Events are not just another sales or marketing channel, they are a space, where new ideas and content are born.
Ivo J. Franschitz is the owner of the Vienna-based agency, ENITED Business Events and has been organising events his entire career. Ivo holds a master’s degree in international marketing from the Vienna University of Economics and holds a Board Member position with EMBA (Event Marketing Board Austria). He is also an active member of ICCA (International Congress & Convention Association) and 27NAMES.
Henrik Von Arnold has been in the business events industry since 1997. Before becoming the senior consultant at ENITED Business Events, Henrik was the team leader of Gothenburg Convention Bureau and later on the Stockholm Convention Bureau. He also worked at the Chamber of Commerce and took the role of project manager for several main city events.
Event Principle: Authenticity
The heritage of the past that we live with in the present has immense value for participants. Authenticity should be the first rule when it comes to planning out the social programme of an event. Crossover is no different and we never want to be a copy of similar events around the world. We are building our own, ORIGINAL story.