Working with influencers is a hot topic across all industries, including the event scene.
At the same time, it is one of the most (ab)used words in marketing. Are influencers actually a relevant communication channel and how efficient is cooperation with them? How can we incorporate them into our events? How can they help us increase destination recognisability and how can we measure the effects of their communication?
All of these questions and many more will be answered by Mariska Kesteeloo, who we have invited to Crossover. Mariska brings rich experience from the field of tourism and building B2B relationships to Crossover. A pioneer of MICE influencer marketing in Europe, Mariska will explain why influencer marketing is a marathon, where results aren’t expected to come for at least six months.
Mariska Kesteeloo is an entrepreneur, who, after a long career in tourism, founded her own company called Word of MICE. She believes in the potential that influencers have in the MICE sector and her company connects them to conference destinations and suppliers. She will be publishing her extensive knowledge of the topic in a book, which we can’t wait to come out.
Event Principle: Co-creation
An excellent moderator and innovative programme formats encourage teamwork and actively include participants in the co-creation of the event. From simple methods like team problem-solving and training to complex formats and interactive games, at Crossover, you will be actively involved through experiential learning and open, relaxed dialogue.
