Expoforum has announced details of new infrastructure and facilities that allow the venue to impact all five senses – sight, smell, touch, sound and taste. The result is a feeling of quality and customer service that the Expoforum team are referring to as the sixth sense.
“The more comfortable a delegate feels the more positive their experience will be.”
The senses concept is being used throughout the venue’s operations and marketing activity as follows:
• Sight – calming look of the venue, peaceful décor, simple clean architecture and significant amounts of natural daylight
• Smell – pleasant scents and aromas, appropriate to individual events circulated through the venue’s air filtration system
• Touch – tactile materials used throughout the venue’s construction, warm wooden surfaces and comfortable furniture and furnishings
• Sound – subtle acoustics that creates a pleasing and positive atmosphere as well as classical music in public areas
• Taste – high quality bespoke, inhouse catering options to suit all palettes
As a more in-depth example, Smell has been transformed into the venue’s concept of “aroma marketing”. Internal systems allow Expoforum to infuse the air with scents that are appropriate to events taking place at the venue. This can be centre wide or focused on individual areas. Consequently, on a day when the venue is quiet guest can experience Expoforum’s signature scent – edelweiss – which has been chosen to match the Expoforum brand. Alternatively, event-specific scents can be used – such as wood shavings and fresh-cut lumber for a recent Timber Association event. The use of such scents are not overpowering or invasive, instead, they ensure Expoforum smells comfortable and pleasant – not stale and bland as is so often the case with large venues.