Representatives from Te Pae Christchurch, in partnership with Tourism New Zealand and with support from ChristchurchNZ, are representing the city at a number of major international conference and tourism events over the coming weeks, including IMEX America in Las Vegas and the Association Forum’s Going Global Summit in Chicago.
Te Pae Christchurch is also promoting the city at the International Congress and Convention Association (ICCA) Asia Pacific Chapter Business Workshop in Melbourne and the Australasian Society of Association Executives (AuSAE) conference in Napier.
Mr Steele says IMEX America is a significant trade show for Te Pae Christchurch in particular.
The large-scale event not only provides an opportunity to promote the new, world-class convention centre to the North American conventions market, it also provides a platform to introduce Te Pae Christchurch to buyers from across the world. Mr Steele says the North American region is a priority market for Christchurch given New Zealand’s close ties with the USA and Canada.
“The North American conventions market offers considerable business and tourism opportunity for the city – attracting high-value international visitors to the region during non-peak periods,” he says.
Representatives of international conferences and conventions will also be attending the exclusive ICCA workshop, at which Te Pae Christchurch is present for the first time. Te Pae Christchurch is hosting a New Zealand-based client, Professor Norman Williamson, a board member for the World Association for Buiatrics (WAB) – World Buiatrics Congress at the invitation-only event.