The Thailand Convention and Exhibition Bureau (TCEB) recently organised an ‘Exhibition Business Forum’ in Mumbai, India to attract more Indian trade visitors and exhibitors by offering new subsidy scheme with the ‘360° Exhibition Success’ campaign.
The Forum generated over 19 business leads from nine unique industries including pharmaceutical and medical, plastic and printing, food and agriculture, energy, construction, packaging, biochemical, logistic and textile. Indian businesses also stated interest to conduct toy show events in Thailand.
This year’s TCEB Exhibition Business Forum in India rolled out Thailand’s latest campaign for the exhibition sector, the ‘360° Exhibition Success’, to inform the Indian exhibition industry of the great business opportunities available in Thailand, ASEAN and neighbouring CLMV (Cambodia, Laos, Myanmar and Vietnam) markets.
TCEB is promoting two promotions for exhibitors and visitors. The ‘Exhibiz in Market’ campaign is to attract more exhibitors from India, offering national pavilion leader as a business platform at trade shows in Thailand. The ‘ASEAN+6 Privileges’ promotion is to help leverage trade visitors from the ASEAN member countries, China, Japan, Korea, India, Australia and New Zealand, with the aid of TCEB subsidies on accommodation, for their business meetings with exhibitors at trade shows in Thailand.
The recent Exhibition Business Forum in Mumbai attracted business professionals from the Indian government, trade association, chamber of commerce, business federation and media. It is estimated that it will generate more than 21.8 million baht (approximately US$714,000) in revenue for Thailand.