sydney

Sydney’s reign as Australia’s top incentive meeting destination continued this week as New South Wales (NSW) Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres announced global health and beauty corporation Amway had awarded the state hosting rights for three of its large-scale APAC gatherings to be held across 2020 and 2021.

The Amway Malaysia, Japan and Korea business win by strategic bidding services organisation BESydney, will see approximately 6,500 of the company’s top selling APAC distributors visit Sydney and regional NSW for five days each:

  • Amway Malaysia, Singapore & Brunei Leadership Seminar in December 2020;
  • Amway Japan Leadership Achievement Seminar also in December 2020; and,
  • Amway Korea Leadership Seminar in November 2021.

“This win involved a whole-of-Sydney approach with BESydney showcasing Sydney as Australia’s ultimate incentive destination and the city’s experienced suppliers pulling out all the stops to impress,” said Mr Ayres.

“These three meetings are expected to grow the NSW economy by A$36 million as Amway delegates get out and about in Sydney and surrounding regions on itineraries tailored to their unique cultural and business interests. Over the past decade, Sydney has welcomed almost 20,000 Amway representatives from their various regional hubs – Amway China alone has returned to Sydney three times to incentivise their independent business owner network.” 

When BESydney was first conceived 50 years ago, Amway was 10 years old and had begun its global expansion to a network that today reaches more than 100 countries around the world. The following decade, the Michigan-headquartered powerhouse chose Sydney as the location for its first overseas office, opening in 1971.

ICC Sydney

Lyn Lewis-Smith

BESydney CEO

Recognising the importance of Amway continuing to place its faith and trust in Sydney and BESydney to deliver beyond their expectations, BESydney CEO, Lyn Lewis-Smith said, “We have been working with direct selling clients across Asia for more than 14 years, building a strong reputation based on our market expertise and knowledge, and Sydney’s ability to deliver innovative and creative ideas that inspire.” 

“Our NSW industry partners understand the market and work with us to tailor new experiences for incentive delegates each and every time they visit, generating business outcomes for our clients in the process.” 

Amway’s Director, Learning Solutions, J-Style & Special Events Department, Shojiro Taniguchi said, “Sydney presents so many options for rewarding and motivating our entrepreneurial business owners. We look for aspirational locations to host the Amway team: destinations that have the wow factor, evoke an emotional connection and help us create lifetime memories. The wide range of options, authentically Australian experiences, and the mix of cosmopolitan Sydney and nearby regional NSW activities are perfect for our delegates to make the most of their trip. Every time we visit there is something new to experience and explore.”

“Our strong working relationship with BESydney and their understanding of Amway is also key. Having worked so closely with our regional affiliates means they understand what is important to us and our APAC delegates. Their connectivity throughout Sydney ensures they’re always one step ahead,” Mr Taniguchi added.