Lasting anywhere between 24 hours and four days, the tours can highlight the best hotels, venues and attractions to help buyers get a real feel for what hosting an event in that destination would be like.
“Seeing is believing and we really want to bring the world to Belfast.”
Rebecca Smyth, Business Tourism Sales Manager at Visit Belfast, said: “By hosting a post-show FAM trip at The Meetings Show in 2020, we will explore some of the city’s hidden gems, as well as showcasing the wonderful conference venues and hotels everyone knows and loves. Seeing is believing and we really want to bring the world to Belfast, to allow people to see first-hand what the city has to offer – everyone who visits us loves the city, venues, hotels, restaurants and, most of all, the hospitality.”
In 2019, the West Midlands, Bristol, Aberdeen, Brighton and Paris all welcomed small groups of buyers to their post-show hosted visits.
Amy Bramhall, convention bureau manager at Meet Bristol, said: “Hosting fam trips is really worthwhile for bringing business to the city – it’s important for buyers to experience what a destination can offer first-hand. Getting a feel for the city and building relationships with key suppliers builds a strong foundation for future business.
“Hosting a fam trip is a great opportunity for us to invite international buyers to Bristol. The support we receive from Luke and the team at The Meetings Show in regard to qualifying buyers, advertising the trip and arranging travel is invaluable to us as a small organisation.”
