INCON, the partnership of the world’s leading conference organisers and association management companies, is expanding with the inclusion of East Star, a trusted conference and event company in China. Lisa Xu, an experienced events industry practitioner will represent the company on the INCON Board of Directors. East Star is affiliated to Donghao Lansheng Group, a leading exhibition, logistics and business travel group in China.

East Star, a trusted conference and event company in China

Carol McGury, INCON Co-Chair and EVP for Education at SmithBucklinremarked “We are delighted to welcome Lisa to the INCON partnership. We look forward to learn, exchange and build strong working relations with her and her team”.

Lisa Xu, remarked “I am delighted to be part of this niche group of leading conference organisers from around the world. By building relationships and learning from this amazing group, I hope to develop my own network and that of my team; gain more visibility on the market; better serve our clients and ultimately build our international conference business.”


INCON’s objective is to profile each of the partner companies, share best practice, knowledge and experience and drive thought leadership in event trends. This unique collaboration results in the design and delivery of innovative and impactful client events. Currently, there are 11 Partners in the group operating in 170 destinations employing 3,500 staff and organising annually 10,000 projects. We have the opportunity to serve 1.2 million delegates around the world and manage budgets in excess of €1 billion.

A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.