BestCities have reached a monumental 20th-anniversary milestone off the back of the 2019 Copenhagen Global Forum success, as Madrid takes the baton for the year ahead. The Alliance is celebrating 20 years of bringing experience and knowledge to the meetings industry and creating connections and legacy with their clients and destination collective across the last two decades.
A new umbrella tag-line for the Alliance has also been unveiled to mark the new decade: ‘Today’s Cities Shaping Tomorrow’s World.’ The new mantra stems from the organisation’s dedication to harnessing the power of collaboration and community to create a positive impact through business events.
Led by a range of internationally respected consultants and industry leaders, the programme combined engaging education sessions with lively interactive workshops analysing into the future of meetings, featuring the Danish Design Centre and futurists from Public Futures. The event also saw Copenhagen launch a first-of-its-kind legacy lab, which introduced terminology on key concepts including outreach, legacy and impact – a dialogue on evaluating global best practices in the meetings industry.
18 international association executives attended the Global Forum, including representatives from the International Conference on Thinking, International Union of Architects and the International Federation of Gynecology and Obstetrics. Speaking about their experience at the Global Forum, Ebba Lund, CEO of International Association of science Parks and Areas of Innovation, said: “The BestCities Global Forum helps us as associations look at the strategic layers of meeting planning, consider the future of conferences, as well as continuously improve for our members.”