The theme for EMEC ‘19 was “changing the game,” which MPI took to heart in creating the immersive design that proved to be a success with both the BEA and EMEC attendees. The innovative conference focused on changing the way meeting professionals meet, experience and learn by having attendees interact with one another throughout the entire conference. Attendees networked and took deep dives into one of seven interactive learning journeys, along with sessions and keynotes, that helped different parts of the industry learn from one another. A key ingredient to the success of the conference was in the element of surprise with components such as a surprise youth choir, a hidden bar, and an escape room.
Angeles Moreno, strategic development senior advisor for Europe
“We at MPI are extremely proud to have a community of event professionals who are an inspiration for innovation and professionalism,” added Angeles Moreno, strategic development senior advisor for Europe. “The Netherlands chapter took the lead in designing and executing EMEC19 in The Hague, without a budget and with a team of dedicated volunteers. We admire that passion for an outstanding job.”
According to Moreno, EMEC was also a success because the event designers listened to the participants’ needs. “Each of the touchpoints was carefully designed and executed with maximum excellence,” she said.
BEA World was founded in 2006 by the ADC Group to communicate the importance of events and conferences and has since become one of the most prestigious international event recognition initiatives to celebrate “the best creativity and innovation applied to events,” according to their website. It was the creativity and innovation of this year’s carefully-designed EMEC that caught BEA’s attention and secured the position of the best conference of 2019.
The win for EMEC marks the second year in a row that MPI’s diligence in creating immersive and interactive conferences has garnered a prestigious award for an event. In 2018, MPI’s World Education Congress (WEC) won the Association Meeting Eventex Award due to its creativity, innovation and effectiveness.