Across the five-day event, Belfast welcomed almost 600 international delegates who through time spent at our hotels, cafes, restaurants, and shops generated over £1.3 million of economic impact for the city. From arrival at Belfast International Airport and George Best Belfast City Airport, delegates were met with a warm welcome. David Meade had an animated video across the airport digital screens to greet the delegates and our hotel network greeted each and every delegate, with a warm welcome, allowing them to feel a real sense of belonging in the City.
Delivering a keynote with a difference
With a host of plenary sessions across the venue, which ranged in style, set up and production; every space was like being transported to a different world cultivating a sense of excitement throughout the delegate experience.
With attention to detail and robust planning, keynote presentations were seamlessly delivered and had a huge impact amongst delegates. Communicating key messages with their employees, AstraZeneca instilled a sense of meaning into the everyday lives of their employees, motivating them to succeed in life.
ICC Belfast worked hand in glove with AstraZeneca during the planning of this event to align Harvard Business Review’s top 10 high-impact emotional motivators to drive employee engagement and guarantee delegate satisfaction during their 2020 kick-off meeting.
Game of Thrones Gala dinner gives delegates a thrill
The pinnacle of the event was when the delegates arrived at the Game of Thrones-themed gala dinner. It was the most instagrammable moment of 2020 as the delegates made their way through the hedged entry to see the National Ulster Museums thatched dragons, the Stark family’s famous dire wolves and the notorious throne. The delegates were transported into a medieval world that oozed energy and provided the ultimate sense of thrill.
